Marketing Website Design

UI Redesign.

Project Overview

:: Trio Group Marketing Website UI Redesign / 2018 ::

Trio Group GMBH is a marketing agency in the B2B sector.

Management felt their own website is in need of an update, so the design team was commissioned to explore possibilities.

Our guidelines were to take the challenge individually in order to gather number of options.

The priorities:

· to demonstrate Trio Group history, awards and presence on the market;

· to showcase previous completed projects;

· to showcase the team behind the work.

Personas

Operating in the B2B sector the expected target audience were professionals browsing with intent. A higher level of understanding of the marketing business was assumed. Being tech savvy was expected.

Lauren

Art Director

Searching for a company to realize her advert concept.

Dominick

Sales Professional

In need of print and press services for an upcoming conference.

Linda

Large Business Owner

Selecting a digital agency to create the new company website.

Sitemap, Structure, Low fidelity

I began with laying down the site structure and existing pages. Based on that sitemap I created the first take on paper.

High fidelity

The paper mockups were clarified and a high fidelity version was created as a linked interactive prototype.

Open Interactive Prototype

Visual Design

To demonstrate two very different approaches to design I styled the landing page in two ways – colourful and fun vs. minimalistic and professional, using ready made graphics and imagery available via the company’s Shutterstock account.

The end result (most right) was a collaboration relying on UX/UI on my part and visual design by another team member.

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