The company was newly established and had no previous branding.
Design Brief
The desired style for the logotype was modern, vibrant, warm.
The desired brand message the company wanted to convey was unity, creativity, trustworthiness.
The desired style for the company name was serif and uppercase.
The brainstorm imagery included the Passiflora edulis plant. The founders liked the idea of the passion fruit plant, seeing their own work as the product of passion. They also enjoyed the colour palette of orange/violet.
Ideation
I explored a logotype inspired by the fruit and the flower separately to try and find neat visual representation of the desired message.
Creation
I offered two finished variants in different colour schemes and options for text placement.
Application
After feedback I inserted in the final variant more movement in the text height to make it more readable.
