Logotype and Brand for the MVP of a startup.
The client wanted the logotype to convey the idea of custom creation.
Variations
Exploring variations. Key words for this logotype were process, custom, creation, content. The client wanted a simple solution that includes the brand name. The preferred color was green (inherited from another brand), but the client was open to other suggestions too. The brand was aimed at business owners and the style needed to convey security and professionalism.
I created several identities with a few suggestions that strayed from the preferred color scheme, but stayed closed to the professional style.
Final Version
The deliverables included the assets of the logotype and a style guide for usage in different contexts.
